vicjohnson
Lead Consultant

Victor Johnson

He / Him

West Region – Los Angeles, CA

Most likely to order sushi and soul food in the same meal.

Victor has a diverse background working in sports, entertainment, and hospitality. He spent his early years working in sports marketing for UC Davis and Strategic Lifestyle, a fitness consulting company in Australia. After college, he explored his next phase working in Development for Black Entertainment Television (BET) and Sales/Marketing for the Los Angeles Clippers. In between his “day job”, Victor also volunteered at the Los Angeles Athletic for the John R. Wooden award’s ceremony and events. However, he’s always had a passion for designing basketball experiences and coaching youth, and in 2015 he decided to dedicate his life to making a global impact in sport-based youth development (SBYD). This lead him to start the Fenix Basketball program in Tokyo (2016) and Seattle (2017).